The Truth Behind Ethical "Slow" Fashion Myths

 2020 wasn't all bad. In the fashion realm, observers witnessed a substantial shift in consumer behaviour. One study by Mckinsey claims that "64% of shoppers decreased their spending on clothing and footwear during the pandemic". Was this partly because lockdown made consumers feel that there was no need for extra fashion purchases since there was nowhere to wear them? Of course. But, that's not where it ends. The recent and increasing exposure to environmental issues surrounding fast-fashion has also altered the way that many consumers view the industry, as well as influencing their personal morals towards fashion, ethics and sustainability; "57% of shoppers agreed that they had made significant changes to their lifestyle to lessen their environmental impact" states McKinsey. However, there are a few myths around 'slow' fashion that are preventing people from making that much-needed leap towards a more sustainable future. 


 

"I HAVE TO SPEND LOADS OF MONEY TO BE SUSTAINABLE"

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Cosy Books To Add To Your 2021 Reading List

 



It’s a cold night. The kettle is boiling. A candle is flickering gently to your side and filling the room with its warm amber hues.

There’s just one thing missing: a cosy book. You know the type. Something that shouts funny, light-hearted, engaging and feel-good. 


Winter - particularly the bleaker January and February months - is my absolute favourite time to indulge in a cosy book. And in 2021, with all the heaviness in the world and on social media, I think that this particular indulgence is something that we could all be doing a lot more of. So, let's grab the blankets and snacks, switch on the fairy lights and discover some incredible novels! 


This Time Next Year by Sophie Cousens



Quinn and Minnie are born on New Year's Eve, in the same hospital, one minute apart.

Their lives may begin together, but their worlds couldn't be more different.

Thirty years later they find themselves together again in the same place, at the same time.

What if fate is trying to bring them together?

Maybe it's time to take a chance on love... 



 The Flatshare by Beth O'Leary



Tiffy and Leon share a flat

Tiffy and Leon share a bed

Tiffy and Leon have never met...


Tiffy Moore needs a cheap flat, and fast. Leon Twomey works nights and needs cash. Their friends think they're crazy, but it's the perfect solution: Leon occupies the one-bed flat while Tiffy's at work in the day, and she has the run of the place the rest of the time. 


But with obsessive ex-boyfriends, demanding clients at work, wrongly imprisoned brothers and, of course, the fact that they still haven't met yet, they're about to discover that if you want the perfect home you need to throw the rulebook out the window...


 The Undomestic Goddess by Sophie Kinsella



Samantha thrives under pressure. A high-powered London lawyer, all she can concentrate on is taking the next step in her career; eating, sleeping, seeing friends – even taking a breath – will have to wait.

But just when she’s about to get everything she has ever wanted, Samantha makes a mistake. A fifty-million-pound, career-destroying mistake. Unable to face the consequences, she does the unimaginable and runs away…

Catching the first train she can, she finds herself in the countryside, outside a beautiful grand house. Mistaken for another woman, she falls into a new job as the family’s housekeeper.

Disaster ensues. In a blink, her life has shifted from writing briefs to washing them – and she has no idea how to work the washing machine. Let alone the oven. A former master of the takeaway menu, she’s now expected to whip up fine cuisine.

But gradually, she falls in love with her new life in a wholly unexpected way. Will her employers ever discover the truth? Will Samantha's old life ever catch up with her? And if it does...will she want it back?

 


 One Day in December by Josie Silver



Laurie is pretty sure love at first sight doesn't exist. After all, life isn't a scene from the movies, is it? But then, through a misted-up bus window one freezing day, she sees a man she knows instantly is the one. Their eyes meet, there's a moment of pure magic...and then her bus drives away. 

Laurie thinks she'll never see the boy from the bus again. But at a party later that year, her best friend Sarah introduces her to the new love of her life. Who is, of course, the boy from the bus.

Determined to let him go, Laurie gets on with her life. But what if fate has other plans?


My Not So Perfect Life by Sophie Kinsella



Katie Brenner has the perfect life: a flat in London, a glamorous job, and a super-cool Instagram feed.

OK, so the truth is that she rents a tiny room with no space for a wardrobe, has a hideous commute to a lowly admin job, and the life she shares on Instagram isn’t really hers. 

But one day her dreams are bound to come true, aren’t they?

Until her not-so-perfect life comes crashing down when her mega-successful boss Demeter gives her the sack. All Katie’s hopes are shattered. She has to move home to Somerset, where she helps her dad with his new glamping business. 

Then Demeter and her family book in for a holiday, and Katie sees her chance. But should she get revenge on the woman who ruined her dreams - or try to get her job back? Does Demeter – the woman who has everything – actually have such an idyllic life herself? Maybe they have more in common than it seems. 


                                                    And what’s wrong with not-so-perfect, anyway?


Ghosts By Dolly Alderton



Nina Dean has arrived at her early thirties as a successful food writer with loving friends and family, plus a new home and neighbourhood. When she meets Max, a beguiling romantic hero who tells her on date one that he's going to marry her, it feels like all is going to plan.

A new relationship couldn't have come at a better time - her thirties have not been the liberating, uncomplicated experience she was sold. Everywhere she turns, she is reminded of time passing and opportunities dwindling. Friendships are fading, ex-boyfriends are moving on and, worse, everyone's moving to the suburbs. There's no solace to be found in her family, with a mum who's caught in a baffling mid-life makeover and a beloved dad who is vanishing in slow-motion into dementia.

Dolly Alderton's debut novel is funny and tender, filled with whip-smart observations about relationships, family, memory, and how we live now.


The Little Café at The End of The Pier






When Jo's beloved grandparents ask for her help in running their little café at the end of the pier in Salthaven-on-Sea she jumps at the chance. 

The café is a hub for many people: the single dad who brings his little boy in on a Saturday morning; the lady who sits alone and stares out to sea; the woman who pops in after her morning run.

Jo soon realises that each of her customers is looking for love - and she knows just the way to find it for them. She goes about setting each of them up on blind dates - each date is held in the café, with a special menu she has designed for the occasion.

But Jo has never found love herself. She always held her grandparents' marriage up as her ideal and she hasn't found anything close to that. But could it be that love is right under her nose...?


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