Is there such thing as a Sustainable Influencer?

 

Elle.com/getty images

With the climate crisis progressing, it's no wonder why influencers today are opting to go down the eco-conscious and sustainability route. However, can a 'sustainable influencer' really exist? Or is the term just paradoxical? Can the two contradictory words go hand in hand together?

Short answer: it depends.

Firstly, it's dependent on what we mean by the very term influencer; there's the Oxford dictionary definition with regards to marketing - 'a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media' - or there's the broader sense of the word (simply a person that influences another). Let's say we mean the first use of the term 'influencer' (which is perhaps the most used with regards to social media). If the influencer is advertising countless products, regardless of how ethical and sustainable the products being promoted may be, the very process of advertising feeds into consumerist culture - which, of course, contradicts the ethics behind sustainable living. However, if an influencer is recommending sustainable alternatives to less sustainable products that you already use, this is a positive thing as you would be buying that product anyway (the only difference is that you're saving on harmful materials). In this sense, with sustainable product promotion and advocating a clear message of avoiding unnecessary extra consumption, sustainable influencing works and delivers a positive environmental impact.

Here are some sustainability influencers and Instagram platforms (with a positive impact!) to follow:

@impactforgood




@climatecrisis.eco





@going.zero.waste



@myjourneytosustainabilty



@thezerowasteguide



@brightly.eco




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6 Sustainable Swaps For A More Eco Kitchen.

There are lots of minor lifestyle tweaks that we can make to relieve pressure on the planet, like switching to a reusable water bottle or discarding your plastic toothbrush and replacing it with  a biodegradable one. Swapping disposable kitchen products for their sustainable alternatives is a great way to encourage a more carbon-neutral planet and help mitigate the staggering rates of climate change and plastic pollution. Here are some of my recommendations:


Swap clingfilm and tinfoil for:



 Reusable beeswax wraps



More than 1.2 billion metres (745,000 miles) of cling film is used by British household every year – enough to cover the circumference of the world over 30 times.


www.beeswaxwraps.co.uk


Beeswaxwraps offer wraps in myriad sizes and wonderful designs. Yes, that's right - this clingfilm alternative doesn't just help to save the planet, but it looks cute whilst doing so!

You can also find wax wraps on the following sites:

www.wearthlondon.com (vegan wax wraps with carbon-neutral delivery)





Reusable food huggers



www.wearthlondon.com



These Silicone food huggers from Wearth London are the perfect non-plastic alternative to clingfilm or tinfoil; they provide a seal to preserve your leftover food (e.g avocado) and keep them fresher for longer.



Swap disposable, plastic sandwich bags for:




Reusable Sandwich Bags





www.wearthlondon.com


Waterproof and linen lined Reusable Sandwich wraps are ideal for on the go lunches - the perfect swap to replace disposable sandwich bags or clingfilm.


Vegan wax wraps or reusable beeswax wraps (as previously mentioned) of a larger size are also suitable to use as sandwich wraps.




Swap kitchen roll for:



UnPaper towels




//www.wearthlondon.com


Washable Unpaper towels are one of the most ethical swaps that you can make in your kitchen: they not only work better than disposable paper towels, they also don't carry the added guilt that comes with being disposable.

 

You can also find Unpapaer towels here:


www.peacewiththewild



Swap disposable dish brushes for:



Bamboo dish brushes



www.wearthlondon.com

This bamboo dish brush from Wearth London consists of a replaceable head, bamboo handle and biodegradable, plant-based bristles. Think it can't get any better? With every order, Every Green Island plants one tree!




Swap plastic straws for:


Reusable bamboo straws



newlivingstore.co.uk


500,000,000 plastic straws are used in the U.S alone each day, and I'm sure I don't need to inform you where the majority of them end up...


If straws are a must-have item in your kitchen, make the switch to sustainable bamboo reusable straws.




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Autumn Skincare Routine For Clear Glowing Skin

With cold weather, brisk winds and low humidity, it's no wonder that the autumn and winter months take a toll on our skin. Combine that sudden dehydration with maskne, and you'll find your skin desiring a more tailored routine. Below I've crafted the perfect Dermalogica Autumn skincare routine, with a central focus on vitamin C and breakout clearing ingredients to help bring back that summer glow whilst protecting your skin from maskne and environmental stresses.



                               





Precleanse - (Melts away everything, I mean everything... makeup, oil, residual products,  sunscreen, environmental pollutants. Precleanse has you covered)



"Deep-cleansing oil melts make-up and impurities from skin. Achieve ultra clean and healthy-looking skin with the Double Cleanse regimen that begins with PreCleanse. Thoroughly melt away layers of excess sebum (oil), sunscreen, waterproof make-up, environmental pollutants and residual products that build up on skin throughout the day. Ideal even for oily skin conditions."

Clear Start Foaming cleanser - (Double cleansing is essential - why not protect your skin from future maskne breakouts whilst you're at it?)

"Deep cleans and purifies skin. Use daily, a.m. + p.m. This breakout-fighting, foaming wash clears away dead skin cells, dirt and excess oils that clog pores and cause breakouts. Use on your face, back, neck...wherever skin requires deep cleaning and pore clearing for fewer breakouts."

Daily Microfoliant - (Gentle and efficacious)


"Achieve brighter, smoother skin every day with this iconic exfoliating powder. Rice-based powder activates upon contact with water, releasing Papain, Salicylic Acid and Rice Enzymes to polish skin to perfection. A Skin Brightening Complex of Phytic Acid from Rice Bran, White Tea and Licorice helps balance uneven skin tone while a super-soothing blend of Colloidal Oatmeal and Allantoin helps calm skin. Gentle enough for daily use."


Skin Smoothing cream - (say hello to seroiusly long lasting hydration)


"Next-generation moisturiser with Active HydraMesh Technology™ infuses skin with 48 hours of continuous hydration and helps protect against environmental stress. This best-selling moisturiser features a state-of-the-art complex that works on a molecular level to help reduce Trans-Epidermal Water Loss (TEWL) and infuse skin with 48 hours of vital moisture. This advanced technology also helps shield skin’s natural microbiome from environmental stress. A dynamic Hyaluronic Acid Complex with Mallow, Cucumber and Arnica distributes hydration throughout the skin, helping to lock in moisture for lasting hydration. Also formulated with naturally-antioxidant Grape Seed Extract, Vitamin C and Vitamin E."

Biolumin C Serum - (if you're serious about the glow, this is for you!)

"Next-generation moisturiser with Active HydraMesh Technology™ infuses skin with 48 hours of continuous hydration and helps protect against environmental stress. This best-selling moisturiser features a state-of-the-art complex that works on a molecular level to help reduce Trans-Epidermal Water Loss (TEWL) and infuse skin with 48 hours of vital moisture. This advanced technology also helps shield skin’s natural microbiome from environmental stress. A dynamic Hyaluronic Acid Complex with Mallow, Cucumber and Arnica distributes hydration throughout the skin, helping to lock in moisture for lasting hydration. Also formulated with naturally-antioxidant Grape Seed Extract, Vitamin C and Vitamin E."


Biolumin C eye Serum - (Biolumin C Serum's partner in crime)

"Supercharged Vitamin C eye serum outsmarts visible premature skin ageing caused by daily eye movements and environmental stress. Lightweight serum delivers a highly-bioavailable Vitamin C complex to the skin around the eyes to dramatically brighten and visibly firm."

Sleep Sound Cocoon - (For P.M routine - love, love, love this stuff!)

"Revitalising treatment gel-cream transforms skin overnight by optimising night-time skin recovery. Encapsulated, motion-activated French Lavender essential oil, along with calming Sandalwood and Patchouli, soothe the senses with aromatherapy to help promote deep, restful sleep for healthier-looking skin. Persian Silk Tree Extract reduces signs of skin fatigue and restores vitality while Wu-Zhu-Yu Extract provides visibly radiant skin by morning. Tamarind Seed Polysaccharide cushions skin, creating a nourishing cocoon of comfort for softer, more hydrated skin."


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