Too Faced lip gloss set review

Hiya guys! It's been a while since my last review on here, but since opening this gorgeous Too Faced lip gloss set on Christmas (and afterward finding out that it's on sale for just £13!) I knew that I had to jump on here and tell you my thoughts!

So, the set includes 4 deluxe, high shine lip glosses in Peppermint Bark, Sugar Plum. Eggnog and Spice Cake - each lip gloss also smells exactly like its name which makes me way too happy. 

Source: Selfridges.com

Despite how they might look in the tubes, the colours are actually super wearable! I wore Spice Cake on Christmas and New Year's Eve and it added just the right pop of colour and shine without looking too crazy. Although, I would say to be careful because they all smell so insanely good that I was kind of tempted to eat them...

In terms of formula, these tick all of the boxes. Although the added glitter in these does make the formula that extra bit rougher than Too Faced's other glosses and oils, for me, it was nothing uncomfortable. The formula is also not sticky, which basically amps any lip gloss review up a solid 50%. It applies really easily and in terms of the duration, it's the same as basically any other lip gloss; you have to reapply after food. 

All in all, I'd really recommend this lip gloss set - not just for Christmas! The formula is great, the shades are beautiful and it's on sale for £13. What's not to love?

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Are Influencers still effective in advertising?

Although we may not think it, influencer marketing dates to as far back as the 1800s, when international companies such as Coca-Cola sought to gain traction to their brand by sending out their products to influential figures of society. Nowadays, thanks to the birth of the internet era and the coining of the term 'blogging' in 1997, influencer marketing is now on track to be worth up to $15 by 2022 (according to Business Insider). However, are influencers still as effective as they used to be? Are they actually trusted? Or, do their audiences believe that it's all a money game?

As both a blogger and someone who follows and engages with other influencers, I can in many ways see different angles of the Influencer industry. I've been blogging for over two years and consequently have been fortunate enough to enroll in influencer programs with recognized brands such as Dermalogica, become a brand ambassador for an online retailer and create content for some of my favorite brands. However, before being in this position myself, I always used to question even my most trusted influencer's opinion: surely they just feel obliged to leave a positive review?

However, since being in the shoes of an 'influencer' myself (very small scale!), I have swiftly come to realize that this isn't exactly the case. It took over a year of consistent and avid blogging before a brand even considered turning its head towards my blog, and in that time I had built up a level of trust with my readers. Yes - I'll admit - when my first PR parcel arrived on my doorstep and it was just as nice in person, I felt an urge to make the most glowing review I could compose. But, then again, surely that trust with my following that I'd worked so hard to build would all just come tumbling down if they could sense an element of dishonesty? As a blogger, you very quickly realize that honesty is the best policy; yes, there is that initial desire to please a brand, but ultimately, credibility and audience trust takes the first spot.

The issue of distrust in the influencer Industry is only worsened by influencer scandals, like failing to declare when an item is gifted. Back in January 2019, social media influencers including Zoe Sugg, Alexa Chung, and Rita Ora were reported by the CMA for not clearly stating when a post was advertorial or a product had been gifted. Although this helped to set in place a stricter set of guidelines, it did leave a dent in their audience's trust and place a question mark on the future of influencer marketing

But, short answer: yes. Influencers are still effective in the advertising industry. When you compare the costs and reach of traditional advertising methods to influencer advertising, you can see why it's on track to becoming a $ 15 billion industry.

What are your thoughts? I'd love to hear!

Let's Leave These Trends Behind In 2019

Goodybye emabrarrasing 2019 fashion trends, including tiny handbags (sorry, Lizzo).



Those tiny sunglases 
Don't worry, the tiny sunglasses that you've had the delight of seeing all over your Instagram feed during 2019 (that - let's be honest - are more accurately made for build-a-bears) have had their time in the spotlight. Yes, they were cute. No, they had never heard of UV protection. Could 2020 be the year that sunglasses that fit humans and shield your eyes from the sun make a comeback?

Source: Amazon.com

Those even tinier bags 
 If you thought the tiny sunglases were impractical, the tiny bag trend sits at a whole other level.  Want somewhere to store your phone? Think again. A mini lipstick? Ha, you can dream. It was good whilst it lasted, but how about we leave this trend with Lizzo?


 

Source: Metro.co.uk

Overbranding
For me, over branding is a major trend that needs to be left behind in 2019. I'm talking wearing designer, on designer, on designer - in other words, the head-to-toe Gucci tracksuits that appeared to be everywhere last year. Who's with me on this one?

Cycling shorts  
Don't get me wrong, cycling shorts are great. But, as a complete substitute for all other forms of shorts? Or to be purchased for the sole purpose of an Instagram photo in which you (obviously) have to pair it with a blazer? Not so much. I'd rather save the turtles. And don't even get me started on cycling shorts with the tiny sunglasses...

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DISCLAIMER: If you like any of these trends, obviously there's nothing wrong with that! This is just personal opinion :)