Sustainable and ethical Beauty Guide

 Ignorance is bliss...but not when it comes to skincare. 

Is there anything better than getting home in the evening, applying a new product promising to fulfil all your skincare wants and desires, putting your feet up and simply unwinding? 

I think not.

A completely guilt-free, state of tranquillity like this is, I'm sure, on the top tier of many bucket lists. It seems unlikely to achieve, however, when there are myriad skincare wonders and queries simultaneously cascading the walls of our minds: what ingredients have been used? Will they align with my skin’s chief concerns? How ethical was the production process? Was it tested on animals?

There’s a lot to think about when it comes to ethical beauty and skincare - and 

there's never been a time quite so paramount to start thinking about itas now.

It doesn’t take a genius to work out that climate change is eating its way into every corner of our lives. 

The beauty industry creates 120 billion units of packaging every year. Unless we make a conscious effort to shop sustainably and support ethical processes, we can only expect figures like this to grow.

It’s evident that in collaboration with cutting down on unnecessary consumerist purchases, ethical and sustainable beauty is the glowing answer to this growing predicament. 

The ultimate guide to ethical and sustainable beauty:

Vegan/ Vegetarian

If a product is cruelty-free, don't just assume that this mean's it is also vegetarian/vegan. Ingredients including collagen, silk, glycerin and pearl are all examples of lesser-known animal products.

Is it tested on animals?

A quick way to test if a product is cruelty-free: look for the leaping bunny symbol.

Packaging Sustainability

In the beauty industry, brands pride themselves on making the most aesthetic driven packaging. However, is its effect on the environment quite so pretty? Make sure that a product comes with 100% recyclable packaging.

Brand Principles and History

If you're looking for a makeup brand, is their shade range extensive? Or would they be embarrassed to show it to a diverse audience? Are they renowned for poor staff treatment and/or pay? There's a lot to consider when it comes to choosing which brand to support.


One thing to guarantee with sustainable ingredients is that there's no palm oil - this releases mass amounts of Carbon Dioxide into the atmosphere. Additionally, ingredients should be naturally derived with real benefits, and free of alcohol, microplastics, parabens and artificial colours and fragrances.


Lastly, does the product actually do what it claims to? Look beyond a brand's promises and search for customer reviews.



  1. This is so important thank you Hun!! Have a wonderful week x

    Grace ||

  2. That's so true! Thank you for sharing this helpful post!
    The Wallet Heaven

  3. Yes, these things are also important aspects to me when it comes to buying cosmetics!
    Cool Style For Men


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